The Milano-Sanremo was born back in 1906 from the intuition of a group of pioneering "gentlemen drivers" of the time, who wanted to give the first wealthy enthusiasts the opportunity to try their hand at what could then be defined as a daring ride towards the sea and the spring colours of the Ligurian Riviera.

However, it was at the beginning of the 1930s that the race reached its peak, before being forced to suspend it during the Second World War. However, this did not prevent it from regaining its former glory from 1948 onwards, thanks also to the increasing number of spectators who followed the race in those years.

Thanks to its format which has remained practically unchanged over the years, the Milano-Sanremo has become a point of reference for an increasing number of foreign crews and has also attracted a large number of women, which has led to the creation of a special "Ladies' Cup".

The event was finally interrupted in 1973, following the oil crisis, and was resurrected in 2003 as a historical commemoration, attracting collectors from all over the world who wanted to compete on the famous roads leading from Lombardy to the city of flowers.

After nine historical re-enactments, in 2011 (with a total of more than 200 participating crews) the path of the Milano-Sanremo was interrupted until today when a group of professionals with experience in the field of marketing, communication and events decided, under the umbrella of the agency Equipe International, to take over the brand and create - at the same time - a new format of excellence that would be able to relaunch the event and attract new investors and competitors.